We often get asked “Where do you find your artisans?” and “How did you get started in this artisan world?”
Well, if you know me, you know I am not one to “make a long story short,” 😊 but I will try. So here you go.
Now for the long answer - I have been involved in the artisan world most of my life. When I was 10 (1980,) my father started a business supplying wood carving tools for duck decoy carvers. He himself was a carver and as a family we liked attending weekend art shows focused on this medium and covered our travel costs selling tools at these expositions. Over the course of the next 17 years, this company grew and morphed from a retail mail order firm to a wholesale company specializing in finished hand-carved original and reproduction American Folk Art. In our 12,000 sq ft building in Virginia, a team of carvers and painters produced a beautiful line of Americana. My brother created original pieces and we also worked with museums (Smithsonian, Winterthur, Colonial Williamsburg) to produce reproductions from their collections. In addition, we worked with the Visual Merchandising leads at places like Saks Fifth Avenue, Whole Foods, and Talbots to execute their vision for some amazing store and window displays. (My job, after college, was leading our sales efforts, which came fairly naturally for me after years of working in our booth at weekend shows.) In 2017 we sold that company and I moved on.
And it was a big move - from Virginia to California but with “quick detours” to Romania and Guatemala that would define the direction of my life!
Shortly before we sold our family business, I started working with a non-profit group Aid-to-Artisans (ATA). ATA worked with international artisan groups to help them reach the US market and at the time they were exhibiting at the same wholesale events as my family. I was asked to work with them on a project in Romania in August 1997. I went and spent 4 weeks working with artisans helping them to understand a capitalist world (Romania left Soviet control only a few years earlier) and to prepare for an exhibition and sale of their works in Frankfurt the following Spring. It was an amazing trip and showed me where I wanted to create a career.
Following Romania, I spent 4 weeks in Guatemala studying Spanish – sort of – mostly I was soaking up the indigenous culture and the uniqueness of this vibrant country where artisan work thrives to this day. I was entranced with the Land of Eternal Spring, and 27 years later, Guatemala maintains a special place in my heart.
I landed in California in November of 1997 working as the National Sales Manager for another wholesale American Handmade company – Jacob’s Musical Chimes. (Those of you from SoCal might know them better as the retail store Fern’s Garden.) I was only there a year as I felt the need to work more closely with the international artisans I had met in those months before I moved to California, so I was off again.
My next stop was Philadelphia as the VP of Sales for another American Handmade company selling high end dolls. But these dolls had clothing and accessories from artisan programs all over the world and worked closely with ATA. I spent every free second and vacation day I had on a plane from one project to the next and ultimately this led to meeting my future business partner, Karen Gibbs.
Karen and I met when she was working with ATA. We both attended the Frankfurt show (with the Romanians) and we realized we made a good team. A few years later, I was leaving for a month long consulting trip with ATA to Mozambique and I called her to say “it’s time we start our business working with artisans.” She agreed and in August of 2000 our company “Melange” was born.
Melange is an import/wholesale company, and we focused on bringing contemporary design to traditional craft in an effort to expand markets for the artisans we served. In the 5 years before we sold Melange, we worked in over 17 countries. (Melange still exists today with new owners, and 24 years later still use some of our original artisan groups for their production.)
After selling Melange, I worked as The Director of Handmade for the largest trade show producer for gift and home in the country, but after two years, a corner office in a high-rise in LA had me longing to be closer to artisan communities again.
So Karen and I came back together to start ByHand Consulting. Since 2007, ByHand has worked to create practical market opportunities for artisan business and work with those artisans to ensure the highest level of success. (You can find out more about these programs at byhandconsulting.com)
For several years before opening in 2017, my husband Steven and I had been trying to find a space to open a retail store. We dreamed of a small store where we could sell “our friends’ products and show customers all the wonderful artisans we have met in our travels.” We looked for a long time and nothing was quite right. Then one day it happened. Steve was volunteering in Guatemala with a health initiative and a friend told me of a quirky little space inside a garden nursery in the quaint town of Seal Beach (the next town over from our home in Long Beach.)
Well, we had to act fast. Steve stepped off the plane at the first of November from having been gone for a month and I hit him in the car ride home with “I found the space and we need to decide tomorrow!” The following week were ordering from “friends” asking how quickly they could ship as Christmas was fast approaching. We spent every day for the next month demolishing shelves, ripping out old phone lines from years of office use, repairing walls, adding lighting, polishing floors, buying fixtures, and painting every square inch. We opened December 1st ,2017 in a converted garage on the alley, in the bottom of an old house, at the back of a nursery, behind the stairs, with 3 feet of forward facing exposure but it was our 500 feet! And we were unlike anything else in town!
We loved our little community inside Old Town Gardens, but the pandemic came in 2020 and we knew the limitations of the small space wouldn’t allow us to serve people safely, so we decided to close until it was safe to reopen. That didn’t happen for 11 months. But when we did reopen, we did so in a BIG way! We found our current location at 132 Main St, almost 2.5X the size of our original store, and we were off again – painting and polishing and fitting the space to reopen in February 2021.
Today, after 7 years in 2 different spaces, Seal Beach is our home away from home. We have a wonderful, dedicated, and creative team in the store – Cathy, Judi, and Catherine – who treat it like their own and take great pride in keeping everything looking beautiful and telling the stories of our artisans. Steve and I continue to travel and find new artisans partners but also to visit with our old friends and “family” who we have worked with for years. We are lucky to have a great local following of dedicated customers and of visitors to our SoCal community and we work hard to bring new treasures in each season. We hope if you are in the area you will be sure to stop by, otherwise we can serve you on our website and we appreciate your support for Jennings & Allen.